By Jonathan Crow

Tony Baer recently wrote an article entitled "Is SOA Getting Boring? Tony Baer's Report from IBM IMPACT" concluding that "From a technology standpoint, SOA might be getting a lot more boring. However, impacts to vendor business relationships are for now anything but."

I couldn't agree with him more. But, I am a marketing guy so I figured I should shut up about the technology being boring so as not to offend the developers, without whom I really have nothing to market;). But, now that someone else is saying it... yippee!

But the most important aspect of his comment is the last bit - what businesses are doing with SOA (and I would lump BPM in as well) is terribly exciting. And that is my job, right? Explaining to everyone whose eyes roll back in their heads when I say that I work for a BPM company (because to them BPM=Technology for technologists) what is so cool about BPM, in other words how it affects companies and the interesting ways companies are using it to make the world safe for democracy. Ok, well at least pretty darn interesting. So, look for more of those stories from me over the coming months. It is also the reason our CEO, Ismael Ghalimi, is sexing up BPM. Check out his article on "Process Discovery".

April 11th, 2008