"Our experience in sales coaching and practice improvement has demonstrated that customer-related processes are the most critical and complex in any organization. Yet, sales people and executives need to keep very flexible practices, as market needs are constantly shifting. While using CRM or ERP solutions can certainly help deal with standard processes (30 to 50% of end-to-end processes), it cannot provide enough flexibility to support unique sales processes that set a company apart from its competition. Our customers are now starting to realize how BPM can be applied to customer satisfaction and loyalty building. Over other BPM solutions that are available in the market today, I believe Intalio|BPMS is the best choice for many reasons: it protects customer's investment on the long term using standard approaches and technologies, it represents the lowest total cost of ownership, and above all, it is highly flexible and reactive, allowing us to change processes on the fly."

—Hicham Jellab
OperMIX