• Full Time
  • Lebanon

Product Department

Product Marketing Manager

Job Overview

Product Marketing Manager to lead our outbound activities. Will be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, should be a creative and quantitative thinker, should be familiar with various product marketing techniques, like email campaigns.
Your goal will be to develop and implement the most profitable plans to position and promote our product

Product Marketing Manager Responsibilities:

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases, and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Product Marketing Manager Requirements:

  • Proven experience as a Product Marketing Manager, Brand, or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, Web Trends)
  • Excellent communication skills
  • A keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

Additional Information: 

  • Experience: 3 years and above
  • Reports to: Product Manager
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