Did Digital Assets Management Die?
Understanding Digital Asset Management –
Digital Asset Management (DAM) is a centralized source for digital media content through which organizations use to store, organize, find, manage distribute and analyze.Digital assets are critical for an organization if they which to have effective marketing, branding and advertising. However, as everything continues to evolve, including digital media, businesses face a challenge in the continuous growing number of digital assets stored in their multiple formats, from multiple channels, media files, product lines and so on. Applying useful metadata to images becomes a daunting task as it’s done manually costing the organization a lot of time and money. This can easily overwhelm any organization and possibly cause it to fall back.
Consequently, DAM solutions need to be updated to meet consumer needs by embedding new technology that facilitates the overall process of digital assets management.
Changes in Digital Asset Management –
As software vendors compete in creating the best DAM system, they will need to respond to consumer needs. It is no longer only enough to store, organize and manage digital assets. For a DAM system to stand out, it should be able to transform the experience into a more customized, personal experience able to seamlessly utilize and distribute the available assets.
Due to ever-changing consumer needs, DAM is not dead, but instead it has adapted to those needs by embedding AI technologies to better process the media files an organization has. Two main technologies added help companies remain compliant, ease the concerns of legal teams, empower HR departments, and ensure overall brand consistency.
Legacy Dam tools in the past operated on basic metadata including file name and type. However now with AI embedded technology, greater levels of efficiency have been reached with ease of use and greater search ability tools allowing for advanced functionalities within the platform.
AI simplifies metadata search making it easier to retrieve a wide array of content types including PDF’s, GIF’s, PSD files and others. One of the key AI embedded technologies that has been involved recently is Computer Vision. Many organizations fall behind when it comes to the resources needs to apply, associate and embed metadata into digital assets consistently.
Due to AI capabilities, the smart DAM system is able to scan in an image or video, using recognition capabilities, by analyzing references that help it identify faces and objects. Therefore, companies are able to group and identify images based on visible logos, faces, objects, colors, and so on because of computer vision.
Computer Vision APIs allows users to analyze images to provide insights about their features and characteristics or even analyze if they meet specific formats and characteristics. Additionally, something that would save organizations a lot of time, text from images or even handwritten text extracted into a character stream readable by a machine that can often be translated into different languages.
Intalio Digital Assets Management –
Intalio Digital Assets Management is a fully integrated web-based solution providing a comprehensive environment to better engage with stakeholders, empowering media content and reducing risks. It allows you to connect people, processes, and technology to effectively manage all your digital assets. Capture, store, publish, archive, and automate your resources generation and delivery process using the same platform for brand consistency.
With its advanced features, Intalio© Digital Assets Management system expands the capabilities of the Content Services platform. Add to that a large connectors store allowing users to collect, organize, and deliver rich media resources such as images, videos, animations, and much more, all from a centralized and easy-to-use application.
That’s not all, when combined with Intalio© Insights, users will benefit from advanced analytical features which improve visibility and enhance decision making.
Some of the main features include:
1) Data Capture and Management:
Support digital assets from multiple sources and digital channels with a rich set of capture connectors. Unlock real business values by extracting resources from any department and to any destination.
2) Artificial Intelligence:
Combine the DAM system with Intalio’s advanced cognitive services to access next-generation, AI-powered processing capabilities.
3) Workflow Automation and API:
Create workflows with ease using embedded automation capabilities. Keep on growing your organization with the microservices API found in Intalio’s modular enterprise platform.
4) Advanced Search and Analytics:
Built in advanced search and analytics features enabling end users to harness the power of machine learning to improve search for any type of media assets. Advanced search through a variety of filtering criteria, whether through advanced search tabs, custom metadata, and even image format and size, you can find the assets that meet your needs.
Scale your organization using a rich portfolio of content management products and tools.
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